by Ritesh Mehta
Virtual reality can revolutionize the travel space when used to its full potential. It enables people to walk around cities, experience the activities there virtually, making them long to go there and experience the real thing, boosting the revenue of the industry tremendously.
Soon, a dream of roaming around the world would be fulfilled by travel ads alone. While it may sound shocking, it is the truth. New technology innovations in ads are impactful that alleviates the need for physical travel. Without getting in a car or hopping on a plane, people could visit various landmarks, and gather life-like experience of being in these places.
This is year is deemed to be the year of virtual reality. Familiar names such as Google, Facebook, Samsung and Sony, all are vying for the attention of mainstream audiences all over the world. While these virtual reality headsets are making headlines for revolutionizing the fields of gaming, medical training, journalism and cinema, it is the tourist industry that can be transformed if used to its fullest. People already use Google Street View when planning to visit a place for the first time, as it enables them to get their bearings before proceeding on the journey. The latest VR reality headsets now give users the ability to sample a new experience through 360-degree immersive videos, which transport a user to any place in the world.
The technology gives an opportunity to walk around any country or destination and soak up the sounds and sights of the surrounding area, making it a lot easier to decide where one likes to visit, what hotel to stay at and the activities to book ahead of time. Some are weary that a virtual tour around far-way destinations would be enough to satisfy some travels with no trip necessary. However, a virtual journey can never replace the insatiable appetite for travel and the experiences that are life-changing that one encounter along the way. A virtual sample of almost any place in the world will be a game changer for the travel space. It would take user experience to the next level.
Five ways that Virtual reality could revolutionize the travel industry
1. Try before flying. Travelling to new places is very costly, thus it needs thorough consideration. Spending money on any trip that does not suit one’s taste is really hard because one has no idea of the kind of experience the journey will render. Virtual reality helps in this scenario by driving one at the place one wants to visit virtually. It is really an ultimate solution that enables one to experience the place before booking and paying for travel packages of flying to the place.
2. Simulation in real time. A lot of times, it occurs that one is skeptic whether season or weather changes would badly affect or delight travel. In real time, it is hard to decide and simulate the changes in real world. Nevertheless, the real time impact of changes in the environment over a trip could be displayed leveraging VR. Moreover, things would be influenced with upcoming events as well as manifestations are showcased. Simulation in real time eliminates every doubt or query one might have when it comes to the changing conditions.
3. Interact with environment. The real spirit of location lures the traveler’s brain when they could see and walk into hotels, museums, city attractions, galleries, museums, shops and many more. Furthermore, the true stories and history of various points could be seen, and how a user would feel in between them could be experienced as well. This is because VR headsets switch in brain flips in seconds and make them feel like it’s real.
4. VR empowers sales. When travel agencies start utilizing VR solutions to sell various travel packages, it becomes easy not to make people walk in someone else’s shoes, but see and experience the place themselves. An interactive travel experience, together with virtual tours inspires people and maybe, make them book their trips in the future. Finally, it would boost sales and revenues.
5. Game change for transportation. Indeed, long plane, railway or bus journeys are boring. Often, transportation services struggle to enhance and enrich passengers travel experience. VR technology could entertain and connect with passengers in a unique manner. One particular example is Qantas Airways that offered First Class passengers Samsung gear VR headsets in premium cabins for a trail of three months. The company has taken a step forward to provide the latest and very best in-flight experience of virtual Hollywood movies to onboard passengers from the comfort of their seats 40,000 feet above the ground.
Virtual reality will not replace travel, as often portrayed in Sci-Fi movies. It will be a new form of showcasing, an amazing 3D taste of a destination that would make travelers long to actually go to the place and experience the real thing. The technology has succeeded in convincing people to believe what is in the field of their vision.
ABOUT THE AUTHOR
Ritesh Mehta works as a senior Technical Account Manager in a software development company named TatvaSoft Australia based in Melbourne. He specializes in Agile Scrum methodology, Marketing Ops (MRM) application development, SAAS & SOA application development, Offshore & Vendor team management. Also, he is knowledgeable and well-experienced in conducting business analysis, product development, team management and client relationship management.